Bring together transactions, service history, sales activity, engagement and location data to understand lifetime value, churn, share of wallet and next-best product.
R13 Product 01 · Revenue orchestration
Growth that
respects the network.
Connect customer value, market signals, available capacity and territory economics to decide who to pursue, what to offer, when to act and how to grow.
94
Northline FacilitiesSpare local capacity · high value · expansion signal
ACT NOW87
Meridian Childcare7 sites · lookalike 91% · offer ready
PROPOSE82
Forge LogisticsRenewal window · cross-sell opportunity
VISITValue 92Network fit 88Intent 96Price fit 84
Lead generation finds possible buyers.
Revenue orchestration decides where growth creates the most value—and what to do next.
The Reach platform
Customer intelligence meets network economics.
Reach creates a continuous learning loop between the customers you already serve and the market you want to win.
Enrich target accounts with business, property, geographic, behavioural and market signals, then identify lookalikes with the strongest potential.
Combine capacity, route density, cost-to-serve, service timing and willingness-to-pay signals to shape the right offer and commercial action.
The operating loop
Signals become prioritised commercial action.
Learn from customer value
Model which relationships are valuable over time—not just which transactions have the highest margin today.
Match demand to the network
Find prospects and growth opportunities in locations, routes and service windows where the business can win responsibly.
Shape the offer
Combine likely needs, lifetime value, network fit, buying intent and price sensitivity into an explainable recommendation.
Trigger the next best action
Guide outreach, visits, renewal, cross-sell and pricing activity—then feed results back into the model.
Where Reach wins
Networks, routes and defined territories.
The strongest wedge is service businesses where location, capacity and timing change the economics of every customer decision.
- Field servicesLawn care, pest control, cleaning and maintenance
- Transport & logisticsRoute density, backhaul, depots and service windows
- Multi-site servicesFacilities, childcare, healthcare and franchise networks
- Infrastructure-led servicesLocal capacity, asset utilisation and cost-to-serve
Across the revenue lifecycle
Win new customers. Protect and grow the ones you have.
The same intelligence can support acquisition, renewal, retention, cross-sell, repricing and territory planning.
Prioritise high-potential accounts and tailor the message, channel and offer.
Surface service risk, renewal windows, share-of-wallet gaps and next-best products.
Direct demand toward available capacity and improve yield from the network already deployed.
Commercial model
Start as a managed growth service. Productise what repeats.
That creates revenue early, exposes the real workflows, and avoids building software before customers prove what matters.
Paid customer, market and territory diagnostic.
6–8 week pilot with prioritised actions and measurable commercial outcomes.
Monthly platform plus managed intelligence, orchestration and sales enablement.
R13 Reach